Guest Blogging – An Effective SEO Technique

Guest blogging has come up as a popular and effective technique to increase readership of one’s blogs and to get ticket to publish posts on others’ blogs lately. It is a technique which has a good name and proves really beneficial in many ways. It has also gained popularity among the SEOs as it has substantially good name and laudable SEO results.

Guest blogging has become an effective SEO technique because of the two things it offers. You get a) content and b) links which are considered as the two most important constituents of an SEO campaign. These two constituents work as key to higher traffic to your site.

Search engines look out for these two aspects before considering a site to be useful and worthy. The first consideration of any search engine is the content of a site or blog. Content is judged on two bases, these are its uniqueness and freshness. The unique your content is, the more it is liked by the search engines. And the freshness shows activeness of your site, it makes your website or blog worthy of being crawled.

Guest blogging is beneficial to both the blogger who owns a blog and lets the guest bloggers write for her as well as the person who is writing for a blog owner as a guest. The blog owners get well written content for free which otherwise cost a lot as professional writers charge a lot for writing blog posts. The second advantage is that the posts created by the guests generally comprise of high quality content, which means the owners get fresh and unique content for free, just by letting the guests post the link to their blogs or sites. It saves a lot of money and gets a lot of traffic.

The guest writer is benefitted because she gets to post the links to her blog or website; this is again very beneficial for her as she gets lots of relevant traffic without spending a single dollar. This way the blog contributor and the owner, both are benefited.

One just needs to take care of a few things like checking whether the content is worthy and relevant, free from grammatical and other errors, and is unique while contributing to others’ blogs as well as when others contribute to their blog. Blog owner and the contributor both will get immense popularity by doing this. One can further improve the popularity by submitting the posts at social bookmarking sites like Digg, Stumbleupon, etc.