Google has come up in straight forward competition with Facebook by rolling out its Google+; however, only the technically savvier people and those who love to adopt things earlier are going to use it first and most others will still continue using Facebook.
Thus, it will prove advantageous to show your presence out there right now. You can even use Google Plus for marketing. Though you need to note that right now no businesses or brands are there on Google Plus, yet it will be beneficial if you start up now, as it will be working well in the coming time.
Here are 10 Essential things to do to make Google Plus Marketing Efficient:-
First, Make your Profile Rock Strong.
Your presence on Google Plus starts at the moment when you create your profile out there. It needs to be proper, professional, to the point, making it absolutely rock strong. As it is your profile on Facebook that decides how much importance you get from others.
Place a proper display picture, and appropriate introduction that will persuade people to add you to their circles. Now since Google+ lets you insert live links in your introduction so you can add links to your website, blog, Twitter or LinkedIn profiles, etc.
Second, The Images you Add should be Spectacular & Relevant.
Add such images that prove relevant to your profession. Suppose you are a speaker, your photo must depict you speaking in some seminar or workshop, or if you are a scientist, let your picture show you in your lab.
Third, Create an Open to Search Profile.
Google rules the search world, so the chances of your profile’s being indexed are quick and fast. So, when you click open “edit profile” the very last option that will appear on out there on your profile will be “Search Visibility”. So it is important for you to check the box offering “Help others find my profile in Search Results”.
Fourth, Use Keywords for Optimizing links on the right side of your Profile.
The chances of being valued by Google are more for the links on the right side of your profile. So add links and some text along with them on the right hand side of your profile. And be sure to add proper keywords so that it connects to your website well.
Fifth, Properly use the “Circles” for communicating with your clients, media, and others.
This is the best ever part of Google+. Here you get to mingle with several people and know people by their professional and personal lives distinctively. You get to know what they like and what they like doing and so on. Communicating with people through the “Circles” can bring you potential customers. Now since you can create various different circles, it will keep you organized and since this information is not given to your friends, it will be a boon for you.
Sixth, Socialize with people by using +, Comments, and Share.
It is the best place to create relationships. And to strengthen the relationship, you can use + just like the way you use “Like” button on Facebook. Again, you get to share your stream and comment on what others are sharing with you. These will help you have stronger relationships and see your potential customers in your friends.
Seventh, Place videos on to your Profile.
Well, it is just from SEO point of view but it is going to work really well. Videos are much loved by Google and they always rank higher in the search results. So place some industry relevant videos on your profile.
Eighth, Use the “Spark” option from Google+.
This is a new feature on Google+ and though it is not developed totally, yet it will prove beneficial. So simply place SPARKS option for your name, industry related terms, or company name, this will work like Google alert.
Ninth, Use Google+ for asking industry related questions and make proper use of Hangouts.
Google+ is already being used for market research. And interestingly, people are taking a lot of interest in such researches as it is a new thing for them. Use Hangout for interacting with people in your Circles, it is a wonderful video chatting service on Google+.
Tenth, Share your Google Plus Profile with the help of Custom URL.
Since Google Plus is a new thing, it is hot and happening and people are taking a lot of interest in it. People are doing all possible things to fill up their Circles with lots of people. So, do something to help people follow you easily, for this you can try getting a custom URL for yourself, which will be available at http://www.gplus.to/
It is a little more than a fortnight that Google Plus has appeared on the internet-scape but it has already started showing its presence. The internet marketers and SEO experts are showing a lot of curiosity in knowing how this new social networking product from Google is going to affect the organic search rankings.
However, no official survey or study has yet been made, we do have some speculative ideas, and some of them are mentioned out here.
1. Search Rankings will be influenced by the Social Components.
Well, Google+ has just made its entry, but several social components were already working much before it came into being. Much before one could see a +1 button, the Web Pages on the search engine result pages were much influenced by Twitter and Facebook, even though the effects weren’t immediate but it did matter a lot and it still works the same way.
The little earlier, the number of times a link got retweeted decided how it was going to be indexed on Google. However with the coming up of Google’s real time search feature the impact of the tweets on the search result declined.
Now with the coming up of Google Plus and +1 button all the social activities are now more profound on Google itself, so the likelihood of social components like +1 effecting the organic ranking of a page it much higher than one would consider.
2. Google+ may help in getting indexed somewhat like Twitter did.
Recently, in an experiment, a series of unique and un-indexed URLs were created and were then shared on Twitter before Google started up its real time search feature that declined the value of tweets in the ranking and also after this action from Google, it was found that even though Google was no longer considering the tweets yet it aided in the indexation of the pages.
And again another experiment was held in which URLs were shared through Google Plus and it was found that in just 2 hours, the pages that were being tested appeared at Rank 1 on Google, this made it quite clear that this social product from Google does help in getting the pages indexed however it doesn’t work as fast and quick as Twitter used to do before.
Well these, speculations do suggest that +1 is going to do really well in the future in getting your pages indexed. But the future should be left in the hands of the future itself and shouldn’t be speculated now. It will too early to say that +1 button would be or would not be very useful.
Thus, it will prove advantageous to show your presence out there right now. You can even use Google Plus for marketing. Though you need to note that right now no businesses or brands are there on Google Plus, yet it will be beneficial if you start up now, as it will be working well in the coming time.
Here are 10 Essential things to do to make Google Plus Marketing Efficient:-
First, Make your Profile Rock Strong.
Your presence on Google Plus starts at the moment when you create your profile out there. It needs to be proper, professional, to the point, making it absolutely rock strong. As it is your profile on Facebook that decides how much importance you get from others.
Place a proper display picture, and appropriate introduction that will persuade people to add you to their circles. Now since Google+ lets you insert live links in your introduction so you can add links to your website, blog, Twitter or LinkedIn profiles, etc.
Second, The Images you Add should be Spectacular & Relevant.
Add such images that prove relevant to your profession. Suppose you are a speaker, your photo must depict you speaking in some seminar or workshop, or if you are a scientist, let your picture show you in your lab.
Third, Create an Open to Search Profile.
Google rules the search world, so the chances of your profile’s being indexed are quick and fast. So, when you click open “edit profile” the very last option that will appear on out there on your profile will be “Search Visibility”. So it is important for you to check the box offering “Help others find my profile in Search Results”.
Fourth, Use Keywords for Optimizing links on the right side of your Profile.
The chances of being valued by Google are more for the links on the right side of your profile. So add links and some text along with them on the right hand side of your profile. And be sure to add proper keywords so that it connects to your website well.
Fifth, Properly use the “Circles” for communicating with your clients, media, and others.
This is the best ever part of Google+. Here you get to mingle with several people and know people by their professional and personal lives distinctively. You get to know what they like and what they like doing and so on. Communicating with people through the “Circles” can bring you potential customers. Now since you can create various different circles, it will keep you organized and since this information is not given to your friends, it will be a boon for you.
Sixth, Socialize with people by using +, Comments, and Share.
It is the best place to create relationships. And to strengthen the relationship, you can use + just like the way you use “Like” button on Facebook. Again, you get to share your stream and comment on what others are sharing with you. These will help you have stronger relationships and see your potential customers in your friends.
Seventh, Place videos on to your Profile.
Well, it is just from SEO point of view but it is going to work really well. Videos are much loved by Google and they always rank higher in the search results. So place some industry relevant videos on your profile.
Eighth, Use the “Spark” option from Google+.
This is a new feature on Google+ and though it is not developed totally, yet it will prove beneficial. So simply place SPARKS option for your name, industry related terms, or company name, this will work like Google alert.
Ninth, Use Google+ for asking industry related questions and make proper use of Hangouts.
Google+ is already being used for market research. And interestingly, people are taking a lot of interest in such researches as it is a new thing for them. Use Hangout for interacting with people in your Circles, it is a wonderful video chatting service on Google+.
Tenth, Share your Google Plus Profile with the help of Custom URL.
Since Google Plus is a new thing, it is hot and happening and people are taking a lot of interest in it. People are doing all possible things to fill up their Circles with lots of people. So, do something to help people follow you easily, for this you can try getting a custom URL for yourself, which will be available at http://www.gplus.to/
It is a little more than a fortnight that Google Plus has appeared on the internet-scape but it has already started showing its presence. The internet marketers and SEO experts are showing a lot of curiosity in knowing how this new social networking product from Google is going to affect the organic search rankings.
However, no official survey or study has yet been made, we do have some speculative ideas, and some of them are mentioned out here.
1. Search Rankings will be influenced by the Social Components.
Well, Google+ has just made its entry, but several social components were already working much before it came into being. Much before one could see a +1 button, the Web Pages on the search engine result pages were much influenced by Twitter and Facebook, even though the effects weren’t immediate but it did matter a lot and it still works the same way.
The little earlier, the number of times a link got retweeted decided how it was going to be indexed on Google. However with the coming up of Google’s real time search feature the impact of the tweets on the search result declined.
Now with the coming up of Google Plus and +1 button all the social activities are now more profound on Google itself, so the likelihood of social components like +1 effecting the organic ranking of a page it much higher than one would consider.
2. Google+ may help in getting indexed somewhat like Twitter did.
Recently, in an experiment, a series of unique and un-indexed URLs were created and were then shared on Twitter before Google started up its real time search feature that declined the value of tweets in the ranking and also after this action from Google, it was found that even though Google was no longer considering the tweets yet it aided in the indexation of the pages.
And again another experiment was held in which URLs were shared through Google Plus and it was found that in just 2 hours, the pages that were being tested appeared at Rank 1 on Google, this made it quite clear that this social product from Google does help in getting the pages indexed however it doesn’t work as fast and quick as Twitter used to do before.
Well these, speculations do suggest that +1 is going to do really well in the future in getting your pages indexed. But the future should be left in the hands of the future itself and shouldn’t be speculated now. It will too early to say that +1 button would be or would not be very useful.
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