If you properly carry out the basic SEO strategies like including the targeted keywords, posting your articles on the various distribution and social media sites, adding proper tags, etc. it will surely help you out in getting your site noticed well by the search engine spiders.
However, Google will surely bring about changes in their algorithm because of several reason like the popularity gained by the social media site, successful coming up of Google+, and the spammers across the internet using all the slanderous methods to spread the spam stuffs across the world wide web.
Now if you want your SEO strategies to work well, you’ll have to follow the trends which are prevalent right now. Here are 5 such trends which are prevalent across the internet and following them while practicing the SEO strategies, your efforts will prove successful.
1. Significance of the High Quality sites is More Than Ever.
Of course, there is nothing new in this point but it never had as much significance as it has today. Today such sites are not only appreciated but also rewarded by Google. But any idea, which sites are considered as the high quality sites by Google? If a site comprises more of relevant and useful content and less of advertisement and useless and irrelevant things, such a site would be considered as high quality on the other hand the sites with about 80% of advertisement and quite less amount of content will considered nothing more than crap.
2. Social Authorization works as an Important Factor
So is your content being liked on the social sites? How popular are you on the social sites? Are your blog posts being liked and tweeted by your readers? If your content is being liked and shared on Facebook, +1’ed, tweeted by your social network, your reputation will improve which plays important role in gaining better ranking to your site.
3. The importance of the Links has gone Down
It’s sad but true that links have lost the kind of value they enjoyed in the past. Of course, they are still considered very important but because of the cluttering the internet space by link spamming, Google has reduced the value that it gave to the links earlier. It has also been found in a survey that Google is assigning 40% to the links where as just two years back it used to assign about 65%.
4. Usage of Domain wide Keyword is Valued
Earlier, one could think of placing a word on a particular page and optimizing the content of that page for that keyword, whether or not the rest of the site had anything to do with the keyword. This is no more appreciated by the search engines, especially Google now. So your keyword has to match with the kind of content your entire site is providing if you really want better ranking.
5. Content is once again Ruling over the internet sphere
Earlier, people had stopped giving value to the content, and especially the spammers were the ones who started doing this the most. They created pages with lesser content which neither had proper meaning nor proved useful to anyone. Such pages cluttered up the internet sphere and gave bad user experience. To do away with such useless pages and give better user experience, Google is continuously updating its algorithms and as per the recent updates, all the low quality pages have got the last seats on the search result pages. For being rewarded by Google, you need to create longer pages with lots of useful and interesting content. This will surely help your ranking.
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