A Guide - Google Search plus Your World

Google Search plus Your World

Google’s new personalized search takes the old social search a step further. Search plus Your World introduces three distinct features that are sure to dramatically impact the way people search in the future.

1. You will now see privately shared content in your search results. You’ll still see pages that your friends have publicly given a +1, but now your search results will begin to include private or “Limited” Google+ posts and photos that have been shared with you, as well as pictures shared with you on Picasa. Although it seems weird to see public and private content side by side in a search, your privacy settings have not changed. Think of it as a standard Google search, now integrated with the Google+ search function.

2. Google+ profiles will appear in search and search results. Although Google+ pages already announced the direct connect search feature, personal profiles will now also appear in the autocomplete box and search results. If you begin to search the name of a person in your Google+ circles, autocomplete will suggest a personalized profile. Clicking on this will direct you to search results specifically for this person, collected from Google+ and around the web.

3. You’ll receive people and page suggestions related to your search. In an example taken from Google’s blog, say you search the term “music” on Google. A sidebar will pop up with suggestions for who you might like to add to your circles – musical artists, music reviewers, music publications, etc.

What does this mean for online marketers?

If your business doesn’t already have a Google+ page, get one right now. Search plus Your World is poised to revolutionize the way people find information, and your Google+ presence is now more valuable than ever. For those in the world of online marketing, this new type of search means that creating content people want to +1 and share on Google+ is even more essential. Integrate a +1 button into your website or blog. Optimize your Google+ profile, page, and posts with SEO keywords.

What if I don’t want personalized search results?

Search plus Your World is the new default search setting, but you have the choice to opt-out. You can turn personalized search off permanently, or toggle it on a per-search basis via a button at the top of your search.