Facebook Tips to Increase Likes

Facebook Tips to Increase Likes

• Email existing prospects to let them know you have a Facebook page  and ask for them to drop in and like your page and provide a link to reduce the friction of making that effort. In other words don’t make them ‘think”. Make it easy.

•  Invite friends to seed you page if you don’t have any likes yet.
• Embed a “Facebook social plugin” on your blog in the right side banner preferably up near the top that provides the functionality for readers to ‘like’ your page even when they are not on Facebook
• Create a landing page as your welcome page encouraging ‘likes’ that is highly visible and obvious
• Create a Facebook reveal page to provide that provides access to exclusive content but only when you ‘like’ the page. This exclusivity can make them feel like they are part of the ‘club’ at a very simple level.
• Offer them a free gift or PDF in the email to” like” your page
• Link to your Facebook page in your email newsletter banner. This could be at the top of the page the right hand side banner as well as at the bottom of the newsletter. Digtal design dictates that providing several options is much more effective than just one.
• Join Facebook groups in your categories of interest – and post a blog post that will drive traffic to your Fan page and connect with you on Facebook
• Capture emails for your email marketing database on your Facebook page. You need to keep in mind that email maybe old fashioned but it works and it works big time and I don’t see that changing anytime soon. So make it easy for people to subscribe by email to receiving news, updates and your blog posts when they are on Facebook via email.
• Provide a link in Facebook to prospects to subscribe to your Blog via RSS

There is one thing to keep in mind with Facebook ‘likes’ and that is that Facebook does not update everyone’s news feeds that ‘like’ your page. Facebook uses a algorithm called “EdgeRank” that determines which fans will receive your page update. It is determined according to how closely engaged you are with the fan.