Social Media Traffic - Advance Segment - Google Analytics

Check All Social Media Traffic - Advance Segment - Google Analytics

I am sure you would love to. Here 'segments' feature in Google Analytics can help you. There are two types of segments in Google Analytics: Default Segments and custom segments.

Default segments (like All visits, New visitors, Returning Visitors etc) are predefined. So all you have to do is select and use them. For our report we will use the following default segments: 'Paid Search Traffic', 'Non-Paid Search Traffic' and 'Direct Traffic'. We will also create two custom segments: 'Social Media Traffic' and 'Traffic from referring sites'. I could have used the 'Referral Traffic' default segment instead of creating my own  'Traffic from referring sites' segment. But i didn't. This is because the 'Referral Traffic' segment also includes traffic from the social media sites which i want to show separately as 'Social Media Traffic'. So i will exclude the social media traffic from referral traffic when creating my own 'Traffic from Referring Sites' segment. Here is what i did to create it:

1. Login to your google analytics account.
2. Select Profile where you want to implement this segment.
3. Select Advance Segment. (Fig-1)

(Fig-1)

 

     4.  Select New Custom Segment (Fig-2)

 

(Fig-2)

     5. Give the Name of segment in Name text box as Social Media Traffic.

     6. Select Include option (by-default its selected).

     7. Click on Ad Content and search 'Source' (Fig-3)

(Fig-3)

 

     8. Select Containing (Fig-4).

(Fig-4).

     9. After Selecting Containing give the social networking site name E.g Facebook. (Fig-5)

(Fig-5)

 

    10. After Step 9. Click on Add 'OR' statement. Add a dimension or metric. and again choose Source. 

          and give social networking site name. E.g twitter

    11. Repeat Step 10 for all social networking sites. E.g I'm Selecting few i.g plus.google, youtube, twitter,   facebook and linkedin. (Fig-6)

(Fig-6)

      12. Now Test Segment. (Fig-7)

(Fig-7)

     13. Now data will come if your given condition matches result. (Fig-8)

(Fig-8)

      14. Save this sengment.

      15. Whenever you want to see traffic from social media. Just Select Social Media Traffic in your Advance Segment Section. (Fig-9)